David True has over 25 years of experience with all parts of the payments world: merchants, issuers, networks, and processors. His roles have included strategy, marketing, new products, sales, operations and finance at Bank of America Merchant Services, MasterCard Worldwide, American Express, and Neu Europa, a German investment firm.
He is a partner at PayGility Advisors, which helps firms navigate the changing world of payments and mobile commerce, and President of NYPAY, a NYC-based organization where payment leaders and Fintech innovators meet to learn and network.
Recent work has included helping a Japanese firm launch a POS system in the US, a competitive landscape study for a leading card issuer, and reducing cost of payment acceptance for a growing bike sharing firm.
David received his MBA from the University of Chicago Booth School of Business and his BA from Binghamton University. He has completed coursework at the Universities of Copenhagen, Denmark and Grenoble, France.